Designing for growth & impact.

Crafting customer connections with a proven strategy that accelerates innovation and customer engagement.

Ready to elevate your craft?

Book a free 30-minute discovery session

Create products that users love and that drive business growth.

I help product teams integrate continuous discovery practices that empower them to create customer-centric designs, leading to increased user engagement and measurable business growth.

Meet Richard

I'm here to empower your product team to reach new heights.

With 15+ years of transforming teams, I've seen firsthand the power of customer-driven insights. My proudest moments are when a team's hard work translates directly to the success of their users and their business.

In a world where uncertainty is the norm, my mission is to make your product team as innovative and durable as possible. I believe it's possible to unite customer needs with business growth—because I've seen proof of it every day.

My practice is defined by its qualitative focus, holistic perspective, and commitment to delivering lasting results. Wondering what's behind that dashboard you've been staring at? I find out and help you make sense of it.

Using my targeted approach, I've helped teams in tech, education, and e-commerce:

  • 📈 50% increase in user engagement
  • 💰 35% boost in revenue growth
  • 🚀 40% faster time-to-market for new features

What everyone is saying

Trusted by professionals.

Rich is passionate about building the right things for the end user, advocating relentlessly.

Winnie Bamra

Product Manager, SEEK

Richard always strives to create the best experience for users, advocating for customer-first solutions.

Jan Lipnicki

Product Manager, SEEK

Richard always has a way of coming up with great solutions for any UX problem. An excellent collaborator, I would consider Richard a prized asset within any creative team

Samuel Ladlow

Creative Director, Tangent

He takes on diverse projects, delivering high-quality results and fostering team engagement.

John Carroll

Head of Product & User Experience, SEEK Learning

Rich has been an amazing manager as well as an amazing leader and team member.

Gareth Chainey

Senior User Experince desinger, SEEK

Richard brings clarity and focus to projects, aligning priorities to drive both user and business goals.

Asha Loculari

Product Manager, Open Universities Australia

Don't let your competitors get ahead. Leverage my expertise in user-centered design to drive innovation and elevate your team's potential.

Let's turn your product challenges into strategic advantages that keep you ahead of the competition.

— Richard Simms

P.S. a quick chat could redefine my approach. Get in touch to explore how continuous discovery can drive real growth for your team.