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Designing for clarity when everything is uncertain

Work with me at Open University Australia

  • Open Universities Australia is a nonprofit marketplace for higher education across Australia that I lead the usability experience.
  • As the lead UX designer at Open Universities Australia, I often wear many hats but my focus is always to ensure that the product teams are creating value for the customer.
  • Gathering early input and validation from customers to save time and increase confidence. With a cadence of talking to custmers every four days, created empathy and radically improved the perception of how easy it is to work with Open Universities Australia.
Helping grow a plant by watering

Supporting our healthcare heroes

  • I helped a not for profit charity provide scrubs (uniforms) for healthcare heroes in response to COVID-19. By creating a website that matched local volunteers with healthcare workers who needed scrubs.
  • We finished up making over 6,500 free scrubs for healthcare workers across Australia with the help of over 3,000 volunteers and generous donors.
Voluntee cutting fabric from a patternHalthcare workers wearing scrubs

Continuous discovery & Opportunity solution tree

Caitlin Blackwell gave a Product Anonymous talk at RMIT on Continuous Discovery in June 2019. Her talk was about her work as acting Head of Product for the candidate experience at SEEK…

Want to stay up-to-date on value-based design?

If you’re looking for a designer to help define your customers experience to deliver business growth—let’s chat.

Richard Simms © 2021