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Designing for clarity when everything is uncertain

Work with me at Open University Australia

  • Open Universities Australia is a nonprofit marketplace for higher education across Australia that I lead the usability experience.
  • As the lead UX designer at Open Universities Australia, I often wear many hats but my focus is always to ensure that the product teams are creating value for the customer.
  • Gathering early input and validation from customers to save time and increase confidence. With a cadence of talking to custmers every four days, created empathy and radically improved the perception of how easy it is to work with Open Universities Australia.
Helping grow a plant by watering

Supporting our healthcare heroes

  • I helped a not for profit charity provide scrubs (uniforms) for healthcare heroes in response to COVID-19. By creating a website that matched local volunteers with healthcare workers who needed scrubs.
  • We finished up making over 6,500 free scrubs for healthcare workers across Australia with the help of over 3,000 volunteers and generous donors.
Voluntee cutting fabric from a patternHalthcare workers wearing scrubs

Continuous discovery & Opportunity solution tree

Caitlin Blackwell gave a Product Anonymous talk at RMIT on Continuous Discovery in June 2019. Her talk was about her work as acting Head of Product for the candidate experience at SEEK…


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Richard Simms © 2021