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Designing for clarity when everything is uncertain

Do you have a great idea for a product?

You’re probably wondering:

  • Will anyone buy it if I build it?
  • Where should I start?
  • How do I bring my vision to reality?

Wouldn’t it be great, to get ideas into a prototypes to share with engineers, partners, investors, etc.
I’ll help you listen to your customers and understand their motivations.
I have a track record of connecting the dots, between business design and customers experience to deliver business growth.
Curious to see if we’d be a good fit to work together, Let's chat!

Helping grow a plant by watering

Richard helped guide the process of discovery, design and experimentation. Throughout, Richard is always a staunch advocate for the customer. I find Richard to be a great help in making sense of where our priorities should be, and how we can achieve our business goals while never (well, mostly never) compromising our principles. Developing new concepts and thinking big with Richard is unfailingly an inspiring and invigorating activity.

— Asha Ioculari, Product manager at Open Universities Australia

If you’re looking for a designer to help define your customers experience to deliver business growth—

Voluntee cutting fabric from a patternHalthcare workers wearing scrubs

Supporting our healthcare heroes

  • I helped a not for profit charity provide scrubs (uniforms) for healthcare heroes in response to COVID-19. By creating a website that matched local volunteers with healthcare workers who needed scrubs.
  • We finished up making over 6,500 free scrubs for healthcare workers across Australia with the help of over 3,000 volunteers and generous donors.
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Continuous customer research practice

Achieving an average of talking to customers every five days for over a year. Gathering early input and validation from customers to save time and increase confidence. This empathy approach also radically improved the perception of how easy it is to work with Open Universities Australia.
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How to choose the right customer research incentives

What are appropriate incentives It’s normal to pay participants when they help with research, and people should be compensated for their time. However, in some types of research and for some…

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If you’re looking for a designer to help define your customers experience to deliver business growth—.

Richard Simms © 2021