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Selected case studies

I’m obsessed about crafting amazing digital products.

Through design rigger, I increase confidence in assumptions to create better experiences people are willing to change their behaviour for. I’ve had the pleasure to work with globally respected brands. Optimising their products and defining experience strategy to create innovative products from concept to market that deliver business growth.

Open Universities Australia

March 2019 – Present

As the lead UX designer at Open Universities Australia, I often wear many hats but my focus is always to ensure that we are creating valuable experiences for our students and university partners that helps meet our business objectives.

I am responsible for managing the UX research process and delivery of an effective product design capability in collaboration with the Product managers and the CPO. Reviewing data and coming up with hypotheses on how to improve processes and products. Recruiting, developing and motivating a team of product designers embedded within the cross functional product teams. Ensuring visual design consistency across the website and driving the adoption of our in-house design language system. Creating UX concepts, wireframes, and visual designs for implementation.
Read contiuous research case study →

Rona Scrubs Ltd

March 2020 – August 2020

A not-for-profit charitable organisation, creating scrubs (uniforms) for healthcare heroes in response to COVID-19. I was responsible for making the react website that allowed Healthcare to register their need of scrubs and volunteers the ability to sign up. After they registered on the site they receive our automated and campaign email journeys to know what was required in their local suburb across Australia.
Read case study →

Outware Mobile

2017 – 2019

Leading the strategic and experience of products from conception to market. Ensuring the vision translated through design craft creates value for the business and is the right fit for the customer needs for Safe Food Queensland, Suncorp App and Bunnings.
Read Suncorp App case study →


2015 – 2017

As lead designer within a leading London creative agency, I was responsible for overseeing the experience design websites, mobile apps, and product concepts for Mastercard, HSBC, PGA, Diageo and HCA.
Read Mastercard case study →
Read PGA Europen Tour case study →

Richard Simms © 2021