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Crafting amazing digital products

Through design rigger , I increase confidence in assumptions to create better experiences people are willing to change their behaviour for. I’ve had the pleasure to work with globally respected brands. Optimising their products and defining experience strategy to create innovative products from concept to market that deliver business growth.


August 2021 – present
At SEEK my role is to obsess about the growth of customer value. By acquiring new users and scaling our career advice products into new markets. Enabling more people to have the confidence to apply, which delivers strategic value to the core business.

I built continuous discovery practices, which is an evidence-based practice within the fast pace of agile development process. That empowers teams and stakeholders to interrogate underlying assumptions and create solution designs that drive customer results.

I collaborate, enable, champion, and facilitate, pushing teams to embrace a culture of curiosity and learning. At SEEK, I democratise research, and drove a customer-centric culture within product teams empowered by high-quality research. Automating the user interview process and taught others how to follow the process. Scaling SEEKs capability’s to do user research and remove UX as a single point of failure. Whilst always willing to jump in to support the teams with any design, research, or friendly advice they might need.

My approach is inquisitive, embraces experimentation, and to understand that it won’t all happen simultaneously. Continuously strengthening my skills and uplift the UX practice.

Open Universities Australia

March 2019 – August 2021
As the lead UX designer at Open Universities Australia, I often wear many hats but my focus is always to ensure that we are creating valuable experiences for our students and university partners that helps meet our business objectives.

I am responsible for managing the UX research process and delivery of an effective product design capability in collaboration with the Product managers and the CPO. Reviewing data and coming up with hypotheses on how to improve processes and products. Recruiting, developing and motivating a team of product designers embedded within the cross functional product teams. Ensuring visual design consistency across the website and driving the adoption of our in-house design language system. Creating UX concepts, wireframes, and visual designs for implementation.

  • Contiuous research case study →

Rona Scrubs Ltd

March 2020 – August 2020
A not-for-profit charitable organisation, creating scrubs (uniforms) for healthcare heroes in response to COVID-19. I was responsible for making the react website that allowed Healthcare to register their need of scrubs and volunteers the ability to sign up. After they registered on the site they receive our automated and campaign email journeys to know what was required in their local suburb across Australia.

Outware Mobile

2017 – 2019
Leading the strategic and experience of products from conception to market. Ensuring the vision translated through design craft creates value for the business and is the right fit for the customer needs for Safe Food Queensland, Suncorp App and Bunnings.


2015 – 2017
As lead designer within a leading London creative agency, I was responsible for overseeing the experience design websites, mobile apps, and product concepts for Mastercard, HSBC, PGA, Diageo and HCA.

© 2022 Richard Simms